Lebron James – Rise

25 Oct

This is a brilliant move from both Nike and Lebron James. Sometimes the best thing to do is face the scrutiny and address the issues at hand, and this short video achieves that. It can certainly be argued that Lebron should have done something like this sooner, but  the tipoff to the new NBA season provides the perfect platform and the most number of people paying attention to the sport, Lebron, etc. It’s so often said that we like to build people up and then watch them fall. But the few who are able to mount comebacks from their falls seem to be forgiven. Can Lebron do that?




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