Black Mamba – Kobe Bryant, Bruce Willis + Kanye West

31 Jan

I headed down to the Staples Center today to check out the Lakers v Celtics, catch up with friends from around the country and check out a whole slew of new Kobe Bryant inspired Nike product. The ger itself was incredible, and here will be much more on the gear front shortly. In addition to the gear we got to preview, we also got to check out the second trailer from the upcoming Nike Basketball Black Mamba movie. Featuring not only Kobe Bryant but also Bruce Willis and Kanye west as “the boss,” this Robert Rodriguez film is looking like a lot of fun. Separate from the entertainment value, it also is a new approach to how athletes are exploring new avenues to connect and build with their fans. Hit the jump for more behind the scenes from the shoot as well as the second trailer from the Black Mamba movie.

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