UFC to Stream Live Event on Facebook

2 Feb

In recent years the popularity of the UFC has exploded. Even as the sport grows and becomes more mainstream, the powers that be have embraced new ways of building their brand unlink any other sport. Their digital strategy is on point and that only continues as they make a landmark deal with Facebook to stream a broadcast quality fight on Feb 5th. 2011.

“By simply “liking” the UFC Facebook page, fans will gain access to the live broadcast of the fight from the sold out Mandalay Bay Events Center in Las Vegas, home to Saturday’s UFC® 126: SILVA vs. BELFORT Pay-Per-View event.”

When weill we start seeing moves like this from the big sporting leagues in the US? Innovation will be key for the most popular sports to hold their place in the sporting world.

Congrats to the UFC for taking chances and being leaders in the way in which fans can engage with sports.

Full release can be soon here.

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